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Build It and They Will Come Don’t, and They Won’t:The VOR in NYCby Alex Blackwell The fleet this year was an exceptional one. There was even one American entry - with Paul Cayard at the helm of Disney's Pirates of the Caribbean. We were ready to go out to “spectate”. We had been given the planned itinerary from one of the people close to the
As the time drew closer, we went to the organizing yacht club’s website, and then did a general search on the internet to confirm the schedule, as we wanted to do a write-up. Nothing, anywhere. Not even the VOR website had the starting times. We innocently asked if it perhaps had been cancelled. “It has definitely NOT been canceled.” We were told. The seven Volvo boats would leave
A record number of spectator craft, estimated at 3,500 by the U.S. Coast Guard, lined Chesapeake Bay to bid farewell to the Volvo Ocean Race 2005-2006 fleet for the start of the sixth leg of the race up the east coast of the USA from Annapolis to New York. Thousands more fans took up vantage points on the Chesapeake Bay Bridge where traffic also came to a standstill. In contrast "May 11, 2006, New York In front of a spectacular backdrop and with H.M. King Carl XVI Gustaf and H.M. Queen Silvia of Sweden looking on, leg 7 of the Volvo Ocean Race 2005-06 got underway." (i.e., with virtually no spectator crowd). And Pirates, America's only entry, won the start and led the way out of the harbor. What a great moment of pride this could have been. This reminds me of an event a few years back. It was the
My company got the concession for all the collateral materials and merchandise: T-shirts, hats, posters, mugs, you name it. We repeatedly asked about PR, and were told that the committee would handle that. Memorial Day Weekend and the Big Event came along and we had booths all up and down the
As usual, while driving, we tuned in to a news radio station. Top of the news was that the Tall Ships were passing under the George Washington Bridge and that was it. No mention of where they were headed, or why they were headed there. Nobody had thought to tell anyone.
We do understand that the participants were very happy with the accommodations and facilities for their stopover. Apparently, it was the perfect place to entertain the many sponsors of the individual boats. It was also an exciting venue for the American crew to meet up with their friends and families. Because of Bruce Knecht's interest in sailing and trip up on ABM Amro One, the Wall Street Journal gave the event some coverage. But what about the average sailor who would be awed in the presence of these machines? Don't we keep saying that we need to expose more people to the sport?
And what about Volvo, the primary sponsor? They had quite the machine there entertainment, live music and confetti; just few spectators. If there is a next time for
We have often sailed in
Lets take a few lessons from Baltimore and Annapolis. Let's throw a party next time that only New Yorkers can pull off. |
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