Advancing and
representing a sustainable boating and nautical tourism industry
#MadeInEurope
EBI sets course
with new strategy and rebranding at General Assembly
European Boating Industry takes
major leap in representing and advancing the recreational boating industry in
Europe at General Assembly. It launches a strategy for the period 2022-2025 and
a new branding. Approved by the General Assembly, it is built on a strong set
of core actions and new initiatives that EBI will lead. The association will
stand strong for all boating companies in Europe, giving them a powerful voice
towards the EU Institutions and stakeholders. Approved as new members of the
association by the General Assembly were the Irish Boat Rental Association as
full member and the Electric Boat Association of Greece as sustaining member.
At the General Assembly of
European Boating Industry (EBI) on 25th January, several major
decisions for the future of association were taken. Foremost is the new
strategy spanning the period 2022-2025 that is based on a mission statement of
“Advancing and representing a sustainable boating and nautical tourism industry
#MadeInEurope”. With clear objectives, EBI will focus its actions on the core
area of active interest representation at European level while introducing
several complementary initiatives that will offer added value to EBI’s members
and the industry. More information on the strategy, objectives and policy
priorities can be found on the EBI website.
The new strategy is accompanied
by a new logo and branding, the first update since EBI’s foundation in 2009,
that showcases its status as an effective, modern, and member-driven
association. This
rebranding effort marks EBI commitment to further improving its value in
support of the industry.
On
the new strategy and rebranding, EBI President Jean-Pierre Goudant commented “We are proud of the launch of our strategy, and we invite all
associations and partners to work with us to implement it over the next three
years. We will be focusing on policy areas that we have identified as crucial
for the future of our industry together with our members.
At
the core of our new strategy is the element of competitiveness and keeping
Europe at the forefront of manufacturing, services, and nautical tourism. We
have therefore chosen to prominently include the Made in Europe element. This
is also crucial for the exciting new developments around sustainability and
digitalisation that will transform our sector in the next years and decades.
We
also very much welcome the Irish Boat Rental Association and Electric Boat
Association of Greece as new members of our growing network across Europe. The
enlargement of our membership represents a strengthening of our role at
European level.”
Joining EBI as full member is
the Irish Boat Rental Association (IBRA). It is now in its 50th year
of operation and is the representative body for the cruise hire industry in
Ireland. It is involved in marine tourism development and are council members
of the Irish Tourism Industry Confederation. Stephen Conlon, Director of
the IBRA commented “The Irish Boat Rental Association looks forward
to building new relationships with the members of European Boating Industry.
IBRA sees the membership of EBI as significant as we enter a period of new
product development in relation to all aspects of sustainable tourism.”
More information about the Irish
Boat Rental Association can be found on its website.
Accepted as sustaining member is
the Electric Boat Association of Greece (EBA Greece). It was founded in 2016 to
promote the development of electric boating and to serve the needs of all who
have an interest in electric boating, manufacturers, boat owners or business
members. On joining EBI, Andreas Apostolopoulos, President of EBA Greece says “By joining the EBI, our Greek Association's links with other Greek
maritime business but also Electric Boat Associations around the world, will
enable a better exchange of the latest technologies for the urgently required
swift transition to zero emission.”
More information about the EBA
Greece can be found on its website.